Jillian Salinas of Beach City Coffee: How She Landed Whole Foods First and Scaled to Walmart & Kroger

About this episode

Jillian Salinas shares her journey from roasting coffee beans at home to securing major retail partnerships with Whole Foods, Walmart, and Kroger.

Send us Fan Mail If you’re a product-based founder trying to figure out how to get into retail stores, pitch buyers, and actually scale on shelf, this episode delivers a real-world blueprint you can learn from and apply. In this episode of Shelf Talks, I sit down with Jillian Salinas, founder of Beach City Coffee, a woman-owned brand that went from roasting beans in a popcorn popper to landing Whole Foods as their first retail account then expanding into Walmart, Kroger, and beyond. Jillian b...

People in this episode

Host: Roberta Townes

Guest: Jillian Salinas

Topics covered

• retail
• entrepreneurship
• scaling business
• product-based founders
• pitching buyers

Keywords

• retail stores
• pitch buyers
• scaling
• Beach City Coffee
• Whole Foods
• Walmart
• Kroger
• entrepreneurship
• product-based founders

Mentioned in this episode

Organizations: Beach City Coffee, Whole Foods, Walmart, Kroger

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