About this episode

Samantha Ong discusses her journey in creating JoeyDolls, a brand focused on cultural representation for children.

Send us Fan Mail What does it really take to turn a deeply personal mission into a retail-ready brand that resonates on shelves and in hearts? In this episode of Shelf Talks, I sit down with Samantha Ong, founder and CEO of JoeyDolls, a purpose-driven children’s brand creating culturally representative dolls that help kids feel seen, confident, and proud of who they are. What started as a search for better representation for her daughter turned into a powerful product-based business that’s no...

People in this episode

Host: Roberta Townes

Guest: Samantha Ong

Topics covered

• entrepreneurship
• retail
• children's products
• representation
• personal mission

Keywords

• JoeyDolls
• Samantha Ong
• children's dolls
• cultural representation
• entrepreneurship

Mentioned in this episode

Organizations: JoeyDolls

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