How Clara Sieg Built Loonen Water Through Purity, Transparency & Retail Strategy

How Clara Sieg Built Loonen Water Through Purity, Transparency & Retail Strategy

From Shelf Talks by Roberta Townes

April 20, 2026 · 37 min · Season 2 · Episode 69

About this episode

Clara Sieg discusses her journey in building Loonen Water, focusing on purity, transparency, and consumer experience.

Send us Fan Mail What does it really take to build a standout brand in one of the most crowded retail categories? In this episode of Shelf Talks, I’m joined by Clara Sieg, co-founder and CEO of Loonen Water, the brand rethinking hydration through purity, transparency, and elevated consumer experience. Clara shares the powerful founder story behind launching Loonen, from her personal fertility and wellness journey to building a premium water brand designed for today’s health-conscious shopper....

People in this episode

Host: Roberta Townes

Guest: Clara Sieg

Topics covered

  • brand building
  • retail strategy
  • hydration
  • health and wellness
  • entrepreneurship

Keywords

  • Loonen Water
  • Clara Sieg
  • hydration
  • premium water brand
  • health-conscious shopper

Mentioned in this episode

Organizations: Loonen Water

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