About this episode

Hannah Perez discusses the journey of building SEEQ, a fast-growing brand in the clear protein category, emphasizing product validation and social media strategies.

Send us Fan Mail What does it really take to build a category defining consumer brand? In this episode of Shelf Talks, I sit down with Hannah Perez, Co Founder of SEEQ, to talk about the journey from a simple product idea to becoming one of the fastest growing brands in the clear protein category. Hannah shares how saying yes to opportunities, validating the product with real consumers, and building an authentic social media presence helped SEEQ sell out its first inventory in just 45 days. W...

People in this episode

Host: Roberta Townes

Guest: Hannah Perez

Topics covered

• product innovation
• consumer brand
• social media growth
• entrepreneurship
• TikTok marketing

Keywords

• SEEQ
• Hannah Perez
• product innovation
• TikTok growth
• consumer brand
• entrepreneurship
• social media

Mentioned in this episode

Organizations: SEEQ

More episodes of Shelf Talks

• The Real Reason Retail Buyers Reject Great Products (It's Not What You Think) · July 20, 2026 · 14 min
• Retail Readiness Round: Alysa Seeland, Founder of Fond Bone Broth · July 15, 2026 · 4 min
• How Alysa Seeland Built FOND Regenerative from Farmers Markets to National Retail · July 13, 2026 · 53 min
• Retail Readiness Round: Belle Robinson on Winning at Retail Beyond the Pitch · July 8, 2026 · 3 min
• How ROXII Supercube Created an Entirely New Retail Category with Founder Belle Robinson · July 6, 2026 · 37 min
• Retail Readiness Round: Hannah Perez's 3 Best Retail Tips Every Founder Needs · July 1, 2026 · 3 min

Explore listener stats, chart rankings, contacts and more on the Shelf Talks podcast page.