About this episode

Alysa Seeland discusses her journey from farmers markets to building a nationally recognized brand, FOND Regenerative.

Send us Fan Mail What does it really take to build a premium brand that retailers believe in? In this episode of Shelf Talks, Roberta Townes sits down with Alysa Seeland, founder of FOND Regenerative, to discuss the journey from selling bone broth at local farmers markets to becoming a nationally distributed brand found in Whole Foods, Sprouts and Albertsons. Alysa shares how customer feedback shaped every product, why authentic relationships with retail buyers changed the trajectory of her b...

People in this episode

Host: Roberta Townes

Guest: Alysa Seeland

Topics covered

• premium brand building
• retail relationships
• customer feedback
• entrepreneurship
• food industry

Keywords

• FOND Regenerative
• Alysa Seeland
• bone broth
• farmers markets
• national retail
• Whole Foods
• Sprouts
• Albertsons

Mentioned in this episode

Organizations: FOND Regenerative, Whole Foods, Sprouts, Albertsons

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