How ROXII Supercube Created an Entirely New Retail Category with Founder Belle Robinson

How ROXII Supercube Created an Entirely New Retail Category with Founder Belle Robinson

July 6, 2026 · 37 min · Episode 79

About this episode

Belle Robinson discusses the creation of ROXII Supercube, a new approach to wellness through functional ice cubes.

Send us Fan Mail What happens when you realize the wellness aisle is too complicated? Belle Robinson did something no one else had done before. Instead of another powder, capsule, or ready-to-drink beverage, she created ROXII Supercube, nutrient-infused functional ice cubes designed to make wellness as simple as dropping ice into your favorite drink. In this episode of Shelf Talks, Belle shares: • How a trip to Expo West changed everything • Why networking with one founder completely changed ...

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Host: Roberta Townes

Guest: Belle Robinson

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Organizations: ROXII Supercube, Expo West

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