About this episode

Lindsay Holden discusses her journey in building Odele Beauty and securing retail space in major stores.

Send us Fan Mail How do you build a beauty brand that earns shelf space at Target, Ulta, Walmart, and CVS and keeps growing once it's there? In this episode of Shelf Talks, I sit down with Lindsay Holden, Co-Founder of Odele Beauty, to discuss her incredible journey from being a Target merchant to building one of the most recognized clean hair care brands in mass retail. Lindsay shares the strategic decisions that helped Odele disrupt the beauty aisle, including how they identified a gap in t...

People in this episode

Host: Roberta Townes

Guest: Lindsay Holden

Topics covered

• clean beauty
• entrepreneurship
• retail strategy
• brand building
• hair care

Keywords

• Odele Beauty
• clean hair care
• Target
• Ulta
• Walmart
• entrepreneurship
• retail
• brand strategy

Mentioned in this episode

Organizations: Odele Beauty, Target, Ulta, Walmart, CVS

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