How an AI Expert Built the Most Analog Product of 2026
From Shopify Masters by Shopify
May 12, 2026 · 50 min · Episode 793
About this episode
Cat Goetze discusses her journey in creating Physical Phones, an analog solution to smartphone addiction, which achieved significant success in its first year.
Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement.
People in this episode
Guest: Cat Goetze
Topics covered
- AI
- analog products
- smartphone habits
- entrepreneurship
- cultural movement
Keywords
- AI expert
- analog antidote
- Bluetooth landlines
- smartphone replacement
- cultural movement
Mentioned in this episode
Organizations: Physical Phones
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