How an AI Expert Built the Most Analog Product of 2026
About this episode
Cat Goetze discusses her journey in creating Physical Phones, an analog solution to smartphone addiction, which achieved significant success in its first year.
Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement.
More episodes of Shopify Masters
- How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
- How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand
- "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
- How Figs Built a Billion-Dollar Brand for the People Saving Lives
- How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype
- The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
Explore listener stats, chart rankings, contacts and more on the Shopify Masters podcast page.