How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand
From Shopify Masters by Shopify
June 2, 2026 · 46 min · Episode 800
About this episode
Jing Gao discusses her journey in building Fly By Jing into a successful brand that challenges perceptions of Chinese food.
When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders.
People in this episode
Guest: Jing Gao
Topics covered
- branding
- Asian food
- entrepreneurship
- marketing
- food industry
Keywords
- Fly By Jing
- chili crisp
- Jing Gao
- Asian food founders
- Kickstarter
- branding
- food industry
Mentioned in this episode
Organizations: Fly By Jing, Target, Walmart, Whole Foods
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