"How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did

"How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did

From Shopify Masters by Shopify

May 28, 2026 · 24 min · Episode 798

About this episode

Founders of thirteen businesses share their experiences on when to pivot in their ventures.

Founders of thirteen businesses building on Shopify share how they navigate the pivot—when to leap, when to walk away, and how to tell fear from excitement. Insights from the founders of LORE, Fly By Jing, OSEA, Loftie, Avocado Green, and more.

Topics covered

  • business
  • entrepreneurship
  • marketing
  • pivoting
  • founder insights

Keywords

  • pivot
  • entrepreneurship
  • business strategy
  • founder stories
  • Shopify

Mentioned in this episode

Organizations: Shopify, LORE, Fly By Jing, OSEA, Loftie, Avocado Green

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