The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
About this episode
Kevin and Jin Chon discuss their journey in creating Coop Sleep Goods and the challenges they faced in perfecting their pillow product.
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.
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