
How Figs Built a Billion-Dollar Brand for the People Saving Lives
From Shopify Masters by Shopify
May 26, 2026 · 50 min · Episode 797
About this episode
Trina Spear discusses her journey from Wall Street to founding Figs, a billion-dollar brand for health care workers.
Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, 90% direct-to-consumer powerhouse.
People in this episode
Guest: Trina Spear
Topics covered
- entrepreneurship
- health care
- direct-to-consumer
- branding
- business growth
Keywords
- Figs
- Trina Spear
- health care workers
- billion-dollar brand
- direct-to-consumer
- scrubs
- entrepreneurship
Mentioned in this episode
Organizations: Figs, Wall Street
Places: NYSE, New York, sidewalks
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