How Figs Built a Billion-Dollar Brand for the People Saving Lives

How Figs Built a Billion-Dollar Brand for the People Saving Lives

From Shopify Masters by Shopify

May 26, 2026 · 50 min · Episode 797

About this episode

Trina Spear discusses her journey from Wall Street to founding Figs, a billion-dollar brand for health care workers.

Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, 90% direct-to-consumer powerhouse.

People in this episode

Guest: Trina Spear

Topics covered

  • entrepreneurship
  • health care
  • direct-to-consumer
  • branding
  • business growth

Keywords

  • Figs
  • Trina Spear
  • health care workers
  • billion-dollar brand
  • direct-to-consumer
  • scrubs
  • entrepreneurship

Mentioned in this episode

Organizations: Figs, Wall Street

Places: NYSE, New York, sidewalks

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