How Brightland Became The Olive Oil Brand Beloved by Press and Retailers
About this episode
Aishwarya Iyer discusses the growth of Brightland, her olive oil brand, and the strategic decisions that shaped its success.
Aishwarya Iyer built Brightland into an eight-figure California olive oil brand by saying no to major retailers, outside investors, and every shortcut that came her way. She breaks down the brand’s scrappy early days, the organic press strategy that landed her in Bon Appétit, and why she said no to Whole Foods—twice.
People in this episode
Guest: Aishwarya Iyer
Topics covered
- olive oil
- entrepreneurship
- retail strategy
- press coverage
- brand building
Keywords
- Brightland
- olive oil
- Aishwarya Iyer
- retailers
- press strategy
- Bon Appétit
- Whole Foods
Mentioned in this episode
Organizations: Brightland, Bon Appétit, Whole Foods
Places: California
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