How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply Chain

How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply Chain

July 2, 2026 · 30 min · Episode 807

About this episode

Fusion achieved a 101% sell-through rate by owning its supply chain and utilizing AI for inventory management.

By owning nearly its entire supply chain and leveraging AI raw-material forecasting, Danish endurance sportswear brand Fusion managed to sell an impressive 101% of the product it produced last year. The company achieves this near-perfect sell-through rate with a nightly ecommerce inventory sync that directly dictates what its sewing factory produces the very next day.

People in this episode

Host: Shopify

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Mentioned in this episode

Organizations: Fusion

Products: endurance sportswear

Places: Denmark

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