About this episode

Melanie Bender discusses her journey in launching Lore, a fragrance brand, emphasizing the importance of storytelling and influencer relationships.

Melanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she took Lore from concept to 250 Sephora doors almost overnight.

People in this episode

Host: Shopify

Guest: Melanie Bender

Topics covered

• fragrance
• influencer marketing
• brand strategy
• skin care
• entrepreneurship

Keywords

• fragrance
• Lore
• Melanie Bender
• influencer relationships
• Sephora
• brand launch
• skin care

Mentioned in this episode

Organizations: Lore, Sephora

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