About this episode

Melissa Mash discusses how Dagne Dover leveraged word of mouth to grow its brand without venture capital.

Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relationships, nearly half the brand’s growth now comes from word of mouth alone.

People in this episode

Guest: Melissa Mash

Topics covered

• word of mouth
• marketing strategies
• retail growth
• entrepreneurship
• business development

Keywords

• Dagne Dover
• Melissa Mash
• word of mouth
• marketing
• retail
• entrepreneurship
• business school

Mentioned in this episode

Organizations: Dagne Dover, Meta, Google

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