The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
About this episode
Krysten Kauder discusses her journey in building Candier, a successful candle brand, without traditional marketing methods.
Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event.
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