Inventing “Shower Care”: How Hello Klean Turned a Hidden Problem Into a Global Business
About this episode
Karlee Zhang discusses how she and Omer Ozener created Hello Klean to address chronic skin and hair issues caused by hard water.
After tracing her own chronic skin and hair issues back to hard water, Karlee Zhang partnered with Omer Ozener to build Hello Klean on just £60,000 of personal savings. By educating consumers on an invisible problem and leveraging a “free trial” strategy, they created a new “shower care” category that now boasts more than 90,000 active subscribers.
People in this episode
Guest: Karlee Zhang
Topics covered
- entrepreneurship
- product development
- consumer education
- business strategy
- subscription model
Keywords
- Hello Klean
- shower care
- hard water
- subscription service
- consumer education
- business startup
Mentioned in this episode
Organizations: Hello Klean
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