Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.

Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.

June 23, 2026 · 32 min · Episode 805

About this episode

Sara Sugarman discusses her journey of transforming her family's rug business into a rapidly growing home brand, Lulu and Georgia.

Sara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself.

People in this episode

Host: Shopify Masters

Guest: Sara Sugarman

Topics covered

Keywords

Mentioned in this episode

Organizations: Lulu and Georgia, Shopify

More episodes of Shopify Masters

Explore listener stats, chart rankings, contacts and more on the Shopify Masters podcast page.