
Sara Sugarman discusses her journey of transforming her family's rug business into a rapidly growing home brand, Lulu and Georgia.
Sara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself.
Host: Shopify Masters
Guest: Sara Sugarman
Organizations: Lulu and Georgia, Shopify
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