What Social Media Platforms Should I Be On?

About this episode

Maddie discusses how to choose the right social media platforms for your business without overwhelming yourself.

I’ve got a short and sweet episode for you today based on a question I hear all the time: what social media platforms should I actually be on? This comes up a lot, especially for brand photographers who are working B2B. Suddenly you’re wondering… should I be on LinkedIn? Is Instagram enough? What about TikTok? Am I missing something if I’m not everywhere? In this episode, I’m walking you through exactly how I decide what platforms make sense for my business and how you can use the same thought process to decide what makes sense for yours (without adding more to your plate or burning yourself out). We’re talking: How to decide what social media platforms are actually worth your time The Venn diagram test I use to choose where I show up Instagram vs. LinkedIn vs. TikTok (and why the “right” answer is different for everyone) When it makes sense to add another platform and when it really doesn’t Why doing one platform really well beats trying to be everywhere If you’ve ever felt pressure to show up on all the platforms, or you’re second-guessing whether you’re doing enough, this episode will help you simplify your strategy and feel way more confident in where you’re focusing your…

Topics covered

• social media
• branding
• B2B marketing

Keywords

• LinkedIn
• Instagram
• TikTok
• Venn diagram test

More episodes of Take It Personally

• The Brand Photography Client You’re Probably Avoiding · June 11, 2026 · 16 min
• The Questions That Make Clients Choose You · June 4, 2026 · 19 min
• The Best Marketing You're Overlooking · May 28, 2026 · 20 min
• You’re Not Losing to AI. You’re Losing to Boring Marketing · May 21, 2026 · 16 min
• Ghosted by Clients: Fix Your Process Now · May 14, 2026 · 18 min
• Why Custom Packages Are Killing Your Conversion (Pricing Like an Expert) · May 7, 2026 · 14 min