Raise Your Prices Without Losing Your Clients

About this episode

Bill and Bryan discuss strategies for raising prices without losing clients in B2B sales.

Send us Fan Mail A listener question from William — an engineer who also sells — kicks off a focused conversation on one of the oldest problems in B2B sales: getting commoditized on price. Bill and Bryan tackle both sides of the equation: how to avoid being beaten down on price coming in, and how to successfully raise prices with clients you've already got. Their answer isn't a negotiation tactic — it's a positioning problem. And the fix starts long before the price conversation happens. They...

People in this episode

Hosts: Bill Caskey, Bryan Neale

Topics covered

• B2B sales
• pricing strategy
• client retention
• positioning
• negotiation tactics

Keywords

• B2B sales
• pricing
• client relationships
• commoditization
• sales strategy

Mentioned in this episode

Organizations: The Advanced Selling Podcast

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