Open Attribution: The Fix for the Zero-Click Era
About this episode
This episode discusses the impact of AI on search and the importance of understanding attribution in affiliate marketing.
Why Every Affiliate Manager Needs to Understand What's Happening to Search Right Now Search is changing faster than most programs can adapt. AI-powered platforms like ChatGPT and Gemini are absorbing customer journeys that used to generate trackable clicks, and the content that influences purchasing decisions is increasingly going unrecognised and unpaid. In this episode, Lee-Ann sits down with Alex Springer, Director at openattribution.org, and Leanna Klyne, Head of Agency at KonverJ, to unp...
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