Open Attribution: The Fix for the Zero-Click Era

About this episode

This episode discusses the impact of AI on search and the importance of understanding attribution in affiliate marketing.

Why Every Affiliate Manager Needs to Understand What's Happening to Search Right Now Search is changing faster than most programs can adapt. AI-powered platforms like ChatGPT and Gemini are absorbing customer journeys that used to generate trackable clicks, and the content that influences purchasing decisions is increasingly going unrecognised and unpaid. In this episode, Lee-Ann sits down with Alex Springer, Director at openattribution.org, and Leanna Klyne, Head of Agency at KonverJ, to unp...

People in this episode

Host: Lee-Ann Johnstone

Guests: Alex Springer, Leanna Klyne

Topics covered

• affiliate marketing
• search engine changes
• AI in marketing
• customer journey
• attribution

Keywords

• affiliate manager
• search changes
• AI platforms
• customer journeys
• trackable clicks

Mentioned in this episode

Organizations: openattribution.org, KonverJ

Products: ChatGPT, Gemini

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