Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika
About this episode
A discussion on brand loyalty and community with leaders from Ulta Beauty, Made by Mitchell, and Cymbiotika.
What makes someone fall in love with a brand? Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of. Joining the conversation are… Kelly Mahoney, Chief Marketing Officer of Ulta Beauty Mitchell Halliday, founder of Made by Mitchell; Durana Elmi, Founder, Chief Creative Officer, and Chief Experiential Officer of Cymbiotika. Together, they explore how purpose creates loyalty, why community is every brand's greatest asset, and what it takes to scale without losing your identity. Mitchell reflects on building a brand that's "made for everyone," Durana shares why she believes "true luxury is your health," and Kelly explains how Ulta has become a trusted home for founder-led brands and the communities behind them. Whether you're building a global retailer or launching your first company, this conversation is packed with lessons on authenticity, partnership, leadership, and creating brands that people don't just buy, but proudly choose to belong to. — This week’s episode is brought to you by Infillion. — Meet The CMO Podcast On the Road The CMO Podcast will be on the road…
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