Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer
About this episode
The episode discusses the evolving role of marketing in health as people take greater ownership of their health, featuring insights from leaders at Google, Novo Nordisk, and Bayer.
As people take greater ownership of their health, the role of brands is changing. Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live healthier, longer, and more fulfilling lives. Jim is joined by: Yvonne Bryant, Hemoglobinopathies Commercialization Head at Novo Nordisk, whose career has spanned clinical research, drug development, commercialization, and consumer marketing. Today, she leads commercialization efforts for rare blood disorders, helping translate breakthrough scientific innovation into meaningful patient impact. Lauren Gellman, Chief Marketing Officer for Health and Home at Google. Lauren oversees marketing across Google's health ecosystem, including Fitbit, Nest, and Google Health, where she's helping shape the future of AI-powered health experiences and personalized wellness. Samantha Avivi, Global Chief Marketing Officer for Consumer Health at Bayer. A longtime marketing leader whose career includes roles at Procter & Gamble, Kimberly-Clark, Walmart, and more, Samantha now leads global marketing and innovation across Bayer's portfolio of trusted consumer…
More episodes of The CMO Podcast
- Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)
- PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
- Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika
- Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and Reckitt
- Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)
- What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)
Explore listener stats, chart rankings, contacts and more on the The CMO Podcast podcast page.