PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
About this episode
Jim Stengel interviews Mark Kirkham about marketing iconic brands at PepsiCo and the foundations of effective leadership.
What does it take to market some of the world's most iconic brands? Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages U.S., to explore how one of the world's largest marketers continues to reinvent brands like Pepsi, Mountain Dew, Gatorade, Starbucks Ready-to-Drink, Lipton, and poppi in an era defined by AI, changing consumer behavior, and relentless innovation. Mark oversees brand and marketing strategy across PepsiCo's $28 billion U.S. beverage portfolio. During more than 15 years with the company, he's held marketing leadership roles across North America, Europe, Asia Pacific, and Latin America, helping shape global campaigns, expand iconic brands, and lead innovation around the world. Before PepsiCo, he built his foundation in research and analytics at Forrester and Nielsen before moving into brand management at Procter & Gamble. The conversation also becomes a masterclass in leadership. From developing future CMOs to writing a weekly letter to his marketing team, Mark shares why trust, transparency, curiosity, and continuous learning are the foundations of building…
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