The CX Live! Episode 91: Transforming Sales Teams from Passive Participants to Champions of Your Program with Michael Herren

About this episode

Michael Herren discusses strategies for transforming sales teams into champions of customer engagement programs.

In this episode, Michael Herren, Director, Global Customer Engagement Program at Illumina, shares strategies to deepen partnerships with sales teams and create strong evangelists. He advises to understand sales structures, motivations and pain points, then prioritize the desired outcomes of the partnership. Whether it’s the guidance you provide, tools you offer or ‘rules-of-engagement’ you define, make working with your team as frictionless as possible. Sales engagement must be earned! Highli...

People in this episode

Host: The CX Live!

Guest: Michael Herren

Topics covered

• sales teams
• customer engagement
• partnership strategies
• evangelism
• sales structures

Keywords

• sales engagement
• customer partnerships
• sales motivations
• frictionless collaboration
• rules-of-engagement

Mentioned in this episode

Organizations: Illumina

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