B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)
From The Dave Gerhardt Show (from Exit Five) by Exit Five
March 28, 2026 · 56 min · Episode 341
About this episode
The episode features five demand generation marketers discussing successful B2B ad campaigns they executed.
#341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast), Kelly Arndt (Sr. Demand Gen Manager, Vector), Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (Associate Director of Marketing, AirVet), and Richard Meyer (Director of GTM and Growth, GoHappy) each break down a real ad campaign — the channel, the creative, the targeting, the spend, and the results. From influencer-led LinkedIn thought leader ads and CTV surround sound campaigns, to direct mail sequences, conference plays without a booth, and multi-channel signal-based targeting, these are campaigns you can actually steal from. Co-hosted by Jess Cook , VP Marketing at Vector. Ad campaigns linked here . Timestamps (00:00) - Intro and why real examples beat LinkedIn theory (06:15) - Session format and how to participate (08:07) - Cindy Dubon: $8K influencer campaign that generated $700K in pipeline (16:05) - Kelly Arndt: B2B surround sound with CTV, YouTube, and LinkedIn (24:56) - Jeremy Chung: Direct mail plus retargeting to book VC meetings (32:36) - Tess Pfeifle: Conference play with no booth and 2,000% ROI (39:31) - Richard Meyer: How GoHappy stopped overspending on LinkedIn…
People in this episode
Host: Jess Cook
Guests: Cindy Dubon, Kelly Arndt, Jeremy Chung, Tess Pfeifle, Richard Meyer
Topics covered
- B2B marketing
- ad campaigns
- demand generation
- influencer marketing
- multi-channel marketing
Keywords
- B2B ad campaigns
- demand generation
- influencer ads
- LinkedIn marketing
- conference marketing
Sponsors
Customer.io
Mentioned in this episode
Organizations: Goldcast, Vector, Ads by Jer, AirVet, GoHappy, Exit Five
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