How to Be the CMO Everyone Wants to Work With (with Dave Kellogg)

From The Dave Gerhardt Show (from Exit Five) by Exit Five

March 31, 2026 · 1h 15m · Episode 342

About this episode

Dave Kellogg shares his framework for being the CMO everyone wants to work with, discussing key aspects of CMO leadership and partnerships.

#342 | Recorded live at Exit Five's Marketing Leadership Retreat, this episode features Dave Kellogg sharing his framework for being the CMO everyone wants to work with. Dave draws on 12 years as a CMO across three companies, two CEO stints, and ten board seats to cover CMO failure archetypes, how to build a real partnership with your CRO, and why internal marketing is just as important as running marketing. Last time we had Dave on the podcast it was one of the most downloaded episodes of all-time, and this one is even better. Get your notebook read. Link to slides Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive. Knak - A no-code…

People in this episode

Host: Dave Gerhardt

Guest: Dave Kellogg

Topics covered

CMO leadership
marketing partnerships
internal marketing
CMO failure archetypes
entrepreneurship

Keywords

CMO
marketing leadership
partnership
CRO
internal marketing
entrepreneurship
failure archetypes

Mentioned in this episode

Organizations: Exit Five

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