From PowerBar to JAMBAR: Jennifer Maxwell on Fueling Athletes, Raising 6 Kids, and Life Beyond Running
About this episode
Jennifer Maxwell discusses her journey from athlete to entrepreneur and the challenges of fueling a large family.
What happens when your identity as an athlete evolves, but your passion for movement, innovation, and challenge stays the same? In episode 134 of The Eat for Endurance Podcast, I’m joined by Jennifer Maxwell, co-founder of PowerBar and creator of JAMBAR, to talk about running, entrepreneurship, fueling a large, active family, and finding new passions later in life. Jennifer helped launch the global bar category back in 1985 with her husband, long before fueling strategies became a core part o...
People in this episode
Host: Claire Shorenstein
Guest: Jennifer Maxwell
Topics covered
- athlete identity
- entrepreneurship
- family nutrition
- running
- innovation
- passion
Keywords
- PowerBar
- JAMBAR
- athlete
- nutrition
- entrepreneurship
- running
- family
Mentioned in this episode
Organizations: PowerBar, JAMBAR
More episodes of The Eat for Endurance Podcast
- What Is Food Noise? A Dietitian's Personal Experience with GLP-1 Medications
- Why Endurance Athletes Struggle with GI Issues (And How to Actually Fix Them)
- GLP-1 Medications: What Active People Need to Know
- Why Thyroid Health Matters for Athletes
- Sports Nutrition Trends for 2026: What’s In, What’s Overhyped, and What Athletes Actually Need with Meghann Featherstun
- Why Zach Bitter Went High Carb After 14 Years of Low Carb Fueling
Explore listener stats, chart rankings, contacts and more on the The Eat for Endurance Podcast podcast page.