From PowerBar to JAMBAR: Jennifer Maxwell on Fueling Athletes, Raising 6 Kids, and Life Beyond Running

About this episode

Jennifer Maxwell discusses her journey from athlete to entrepreneur and the challenges of fueling a large family.

What happens when your identity as an athlete evolves, but your passion for movement, innovation, and challenge stays the same? In episode 134 of The Eat for Endurance Podcast, I’m joined by Jennifer Maxwell, co-founder of PowerBar and creator of JAMBAR, to talk about running, entrepreneurship, fueling a large, active family, and finding new passions later in life. Jennifer helped launch the global bar category back in 1985 with her husband, long before fueling strategies became a core part o...

People in this episode

Host: Claire Shorenstein

Guest: Jennifer Maxwell

Topics covered

• athlete identity
• entrepreneurship
• family nutrition
• running
• innovation
• passion

Keywords

• PowerBar
• JAMBAR
• athlete
• nutrition
• entrepreneurship
• running
• family

Mentioned in this episode

Organizations: PowerBar, JAMBAR

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