About this episode

In this episode, Jason Greenwood and Sanya Ristic discuss the hidden risks affecting B2B supplier businesses and how to enhance the eCommerce experience for modern buyers.

📦 Sanya is the Co-Founder & Director of Innovation & Client Success at illuminise - https://www.illuminise.com 📦 illuminise is an eCommerce strategic and development partner for manufacturers, distributors and trade brands, helping turn complex, disconnected systems into high-performing, revenue-driving platforms 📦 illuminise stabilises complex Magento and Adobe Commerce platforms, integrates ERP and operational systems properly and gives supplier teams the confidence to scale faster with less risk 📦 In this episode, Jason & Sanya discuss: - B2B Buyers Are Now Millennials. Is Your eCommerce Experience Still Living in 1995? - The Hidden Risk Killing B2B Businesses: Tribal Knowledge, Legacy Sales Reps & the Digital Gap - From Transactional to Relational: How to Build a B2B eCommerce Experience Buyers Actually Love - Your Customers Shouldn't Have to Change Their Behaviour to Buy From You - 17 Years in the Dark: How illuminise Finally Showed Up 📦 THE ECOMMERCE EDGE Podcast Home - https://www.greenwoodconsulting.net/podcast Enjoy!

People in this episode

Host: Jason Greenwood

Guest: Sanya Ristic

Topics covered

• B2B eCommerce
• Digital Transformation
• Customer Experience
• Sales Strategies
• Risk Management

Keywords

• B2B
• eCommerce
• Supplier Businesses
• Digital Gap
• Customer Behavior
• Sales Reps
• Tribal Knowledge

Mentioned in this episode

Organizations: illuminise, Magento, Adobe Commerce

Places: B2B

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