About this episode

In this episode, Susan Bradley shares a step-by-step wait list launch strategy to enhance product launch success for e-commerce store owners.

If you're like most store owners I talk to, you probably put a ton of time into finding the perfect product, invest in inventory, get excited about having something new to offer… and then the results are a little underwhelming. And I bet you immediately think: maybe nobody wants this. Maybe the product was wrong. But here's what I know after working with hundreds of store owners — in almost every case, it's not the product. It's a missing step in your strategy. In this week's episode, I'm walking you through our wait list launch strategy step by step. This is training we use inside the Inner Circle, and I'm sharing the whole thing with you — including a real example from one of our coaches who used it and sold out completely. You'll learn: → Why launching without a wait list sets you up for disappointment → How to build anticipation so people are ready to buy before you even open the cart → The exact 4-step process to run your own wait list launch → How to use this even if you don't have a new product to launch I really think this one could change how you think about launching. Give it a listen and let me know what you think. RELATED LINKS: Morgan's strategy to sell out her new…

People in this episode

Host: Susan Bradley

Topics covered

• product launch
• e-commerce strategy
• wait list
• marketing
• entrepreneurship

Keywords

• product launch
• wait list strategy
• e-commerce
• marketing
• inventory
• anticipation
• sales

Mentioned in this episode

Organizations: Inner Circle

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