318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem

318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem

From The Ecommerce Roadmap by Susan Bradley: E-commerce Expert

May 5, 2026 · 44 min

About this episode

Susan Bradley discusses common money mistakes in ecommerce with profit expert Ciara Stockland to help listeners improve their cash flow.

Have you ever sat down at the end of a rough month, exhausted, head in your hands, and thought… Is it even worth it? Am I ever going to get to the point where I make an income that is aligned with all the work I do? If that's you - I'm talking with profit expert Ciara Stockland about the most common money mistakes that keep ecommerce product stores like us financially stuck . And together we're sharing what you need to do to fix it. Listen in and learn: Why Chasing Sales (instead of profit) is keeping you spinning in place The pricing mistake you're probably making, and the mindset shift that will fix it Why the reality of doubling revenue is a lot harder than it seems Why NOT paying yourself is setting your business up to fail The warning signs you can't afford to ignore Every single one of us can benefit from this one. It's time to take your head out of the sand and take control of your numbers. If Ciara and I can do it, so can you. RELATED LINKS: Ciara's Debt Detox Bootcamp: https://www.ciarastockeland.com/a/2148268513/2cz2f3cA What Every Store Owner Needs to Know About Business Debt…

People in this episode

Host: Susan Bradley

Guest: Ciara Stockland

Topics covered

  • ecommerce cash flow
  • profit vs sales
  • money mistakes
  • pricing strategy
  • financial management

Keywords

  • ecommerce
  • cash flow
  • profit
  • sales
  • money mistakes
  • pricing
  • financial management

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