About this episode

Brandon Love shares how he doubled his sales while cutting ad spend by 90% through innovative strategies.

Brandon Love is the founder of Bewilderment.com — a fragrance and art studio in Columbus, Ohio. He started the business at 17 and is now in his 11th year. When tariffs hit last year and his Facebook ad performance collapsed, Brandon came into the Inner Circle looking for a different way forward. It would have tanked most stores' sales; he ended up doubling them instead. In this episode, he shares exactly what changed. Listen in and learn: Why list segmentation unlocked the gold in Brandon's list How offering subscriptions changed cash flow How Brandon overcame tariff troubles The social media strategy Brandon never thought would work This is a story about what's possible when you stop chasing new customers and go deeper with the ones you already have. ----------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I…

People in this episode

Host: Susan Bradley

Guest: Brandon Love

Topics covered

• sales growth
• ad spend reduction
• list segmentation
• subscription model
• social media strategy
• customer retention

Keywords

• sales
• advertising
• ecommerce
• business strategy
• customer engagement
• subscriptions
• social media

Mentioned in this episode

Organizations: Bewilderment.com

Places: Columbus, Ohio

More episodes of The Ecommerce Roadmap

• 318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem · May 5, 2026 · 44 min
• 317: This Artist Narrowed Her Focus, And Quadrupled Her Sales · April 28, 2026 · 34 min
• 316: Website Compliance: How To Protect Your Business · April 21, 2026 · 30 min
• 314: Getting Help Vs. Going It Alone · April 7, 2026 · 40 min
• 313: How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) · March 31, 2026 · 48 min
• 312. Do this and 2x your next Product Launch · March 23, 2026 · 22 min

Explore listener stats, chart rankings, contacts and more on the The Ecommerce Roadmap podcast page.