314: Getting Help Vs. Going It Alone

314: Getting Help Vs. Going It Alone

From The Ecommerce Roadmap by Susan Bradley: E-commerce Expert

April 7, 2026 · 40 min

About this episode

Bergen Anderson shares her journey in building Lila Barn Clothing and the lessons learned about marketing and business growth.

Bergen Anderson is the founder of Lila Barn Clothing — a Chicago-based brand making bold, colorful clothing for kids and adults who love adventure. She's been in business for 14 years, runs a physical storefront, and recently built a small production team so she can finally focus on the design work she loves most. In this episode, Bergen shares the full story of her journey: from a costly paid ads experiment that left her at a loss, to the foundational work that 10x'd her Black Friday results and transformed her email marketing from an afterthought into a revenue engine. In this episode you'll learn: Why paid ads can actually hurt your business How Bergen took her email revenue from under 10% of sales to 30% Why a few focused coaching calls delivered a higher return than months of agency work How to know when you're actually ready to layer paid ads into your marketing If you've ever wondered whether you're spending money in the right places, or felt like your marketing is costing more than it's returning, this episode is for you. ------------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40…

People in this episode

Host: Susan Bradley

Guest: Bergen Anderson

Topics covered

  • email marketing
  • paid ads
  • business growth
  • coaching
  • entrepreneurship

Keywords

  • email revenue
  • paid ads
  • Black Friday results
  • coaching calls
  • marketing strategy

Mentioned in this episode

Organizations: Lila Barn Clothing

Places: Chicago

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