The Extraction Ep 23: How To Grow DSO Relationships

About this episode

Sarah Ruberg discusses building trust-based relationships with DSOs and the importance of personal branding in the dental industry.

Sarah Ruberg, founder and CEO of Our Thrive Tribe, joins Kyle Bergman and TeamCare Dental CEO Colin to break down what actually helps dental vendors and leaders win with DSOs. Her answer is simple. Stop waiting behind the booth. Start building relationships people can trust. Sarah explains why personal branding matters more as the market gets noisier, especially for dental SaaS founders, AI companies, RCM providers, and consultants. She shares a practical LinkedIn playbook that starts with one to two posts a week and daily engagement on other people’s content. She also explains why comments often matter more than cold DMs. The episode unpacks Colin’s LinkedIn post that reached 80,000 impressions, earned 710 likes and 31 comments, and why personal stories tied to real business lessons outperform generic self-promotion. They also discuss how TeamCare crossed 1,000 active locations and where consultants may help practices adopt incentive programs more effectively. https://ourthrivetribe.co/ https://teamcaredental.com/

People in this episode

Hosts: Kyle Bergman, Colin

Guest: Sarah Ruberg

Topics covered

• DSO relationships
• personal branding
• LinkedIn engagement
• dental vendors
• consultants
• business lessons

Keywords

• DSO
• personal branding
• LinkedIn
• dental SaaS
• RCM providers
• consultants
• engagement

Mentioned in this episode

Organizations: Our Thrive Tribe, TeamCare Dental

More episodes of The Extraction

• The Extraction Ep 33: Tax Strategy vs CPA: What Every Dentist Should Know · June 10, 2026 · 19 min
• The Extraction Ep 32: The Dental Membership Playbook for Growth & Recurring Revenue · June 3, 2026 · 35 min
• The Extraction Ep 31: Build Dental Wealth With Smarter Practice Systems · May 19, 2026 · 31 min
• The Extraction Ep 30: Stop Losing Patients After Hours · May 5, 2026 · 52 min
• The Extraction Ep 29: Founder Therapy - Scaling Dental with Artificial Intelligence · April 28, 2026 · 28 min
• The Extraction Ep 28: From Burnout to Freedom in Dental Practice Ownership · April 20, 2026 · 27 min