Ads in ChatGPT Are Coming. What B2B Marketers Should Do Right Now | Keith Delany, CEO Primer
About this episode
Keith Delany discusses the current state of B2B paid advertising and strategies for marketers amidst rising costs and changing dynamics.
LinkedIn CPMs just hit $800. AI is flooding every channel with content. Outbound is dying. So where should B2B marketers actually spend their ad budget right now? Keith Putnam-Delaney, co-founder & CEO of Primer, joins Sophie to break down the complete state of B2B paid advertising, what's broken, what's working, and where the real opportunities are hiding in 2025. What you'll learn: - Why LinkedIn & Google search are hitting a ceiling (and what to do instead) - How to get 80% match...
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