GTM 173: The PLG→Enterprise Playbook: Turning Product Signals into 9-Figure Revenue with Adam Carr

About this episode

Adam Carr discusses how to turn product signals into significant revenue through effective sales strategies.

Adam Carr is the Chief Revenue Officer at Apollo, where he’s scaling revenue by layering sales on top of a $150M+ ARR product-led growth engine. Previously, Adam helped scale Miro from a PLG-led company into a global sales organization, contributing to its growth into a $17.5B business. He’s known for building systems-driven GTM teams that turn product signals into durable revenue. Discussed in this episode Why PLG is gravity (signals + acquisition) and sales is the monetization layerThe “one...

People in this episode

Host: GTMnow

Guest: Adam Carr

Topics covered

• Product-Led Growth
• Sales Strategy
• Revenue Scaling
• Go-To-Market Teams
• Business Growth

Keywords

• PLG
• revenue
• sales
• GTM teams
• business growth
• Apollo
• Miro

Mentioned in this episode

Organizations: Apollo, Miro

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