About this episode

Sam Senior discusses how AI is transforming the B2B software buying process and what leaders need to do in response.

AI isn't just changing how we sell. It's changing how buyers make decisions before they ever talk to you. Sam, Founder and CEO of TestBox, joins Sophie on GTMnow to break down exactly what's happening to the B2B software buying process right now, and what go-to-market leaders need to do about it immediately. If you're a founder, CRO, or AE wondering why your pipeline feels different, this conversation will give you a clear framework for what's happening and what to do next. What we cover: Why...

People in this episode

Host: Sophie

Guest: Sam Senior

Topics covered

• AI in sales
• B2B software buying process
• go-to-market strategies
• decision making
• sales pipeline

Keywords

• AI
• discovery call
• B2B
• sales
• go-to-market
• software
• buying process

Mentioned in this episode

Organizations: TestBox

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