How One Hackathon Took Zapier’s AI Usage From 10% to 97% | CEO of Zapier

How One Hackathon Took Zapier’s AI Usage From 10% to 97% | CEO of Zapier

From The GTMnow Podcast by GTMnow

April 8, 2026 · 39 min

About this episode

Wade Foster discusses how Zapier increased its AI usage from 10% to 97% through strategic decisions and insights on AI fluency.

Wade Foster is the CEO of Zapier, a company that sits between 7,000+ apps and runs millions of automations every single day. That gives him a front-row seat to how companies are actually adopting AI, not just talking about it. In this episode, Wade breaks down the exact decisions he made at Zapier to go from 10% AI usage to 97% company-wide, why agents and workflows are not the same thing, and what most leaders are getting completely wrong about AI fluency. What you'll learn: The difference b...

People in this episode

Guest: Wade Foster

Topics covered

  • AI adoption
  • hackathons
  • automation
  • leadership
  • workflows

Keywords

  • Zapier
  • AI usage
  • automation
  • hackathon
  • leadership decisions

Mentioned in this episode

Organizations: Zapier

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