Office Hours: Pricing Fear, Better Clients, and Breaking Out of the Shop

Office Hours: Pricing Fear, Better Clients, and Breaking Out of the Shop

From The Handcrafted Podcast: The Business of making things by Paul Mencel

April 27, 2026 · 19 min

About this episode

Paul addresses listener questions about transitioning from maker to business owner, focusing on pricing, client quality, and business challenges.

Join the Network Summary: In this Office Hours episode, Paul answers real questions from listeners navigating the transition from maker to business owner. The conversation covers skepticism about the Handcrafted Network, the mental hurdles of raising prices, the struggle to step out of production, and how to attract higher-quality clients. Throughout the episode, Paul emphasizes that the hardest part of building a craft business isn’t the craft—it’s the business side. He shares candid insig...

People in this episode

Host: Paul Mencel

Topics covered

  • pricing strategies
  • client acquisition
  • business transition
  • craft business challenges
  • mental hurdles

Keywords

  • pricing fear
  • better clients
  • craft business
  • business owner
  • Handcrafted Network

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