
What Interior Designers Actually Value: Survey Insights That Could Change Your Marketing Strategy
From The Handcrafted Podcast: The Business of making things by Paul Mencel
May 18, 2026 · 14 min
About this episode
Paul discusses insights from an interior designer survey to help makers improve their marketing strategies.
Join the Network: Article Here: Paul breaks down findings from an interior designer industry survey and translates them into practical takeaways for furniture makers, woodworkers, and custom vendors. The episode focuses on where clients are willing to spend, what luxury buyers prioritize, and how makers can better position their businesses to work with interior designers and repeat clients. The biggest takeaway: many makers may be spending too much time marketing things cli...
People in this episode
Host: Paul Mencel
Topics covered
- interior design
- marketing strategy
- furniture making
- client spending
- luxury buyers
- business positioning
Keywords
- interior design
- marketing
- furniture
- luxury buyers
- custom vendors
- business strategy
Mentioned in this episode
Organizations: interior designer industry, furniture makers, woodworkers, custom vendors
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