Pricing Is a Story: Why Value Beats Cost Every Time
About this episode
Paul reflects on Seth Godin's insights about pricing and its connection to value perception and storytelling.
Join the Community Seth's Blog on Pricing. Summary: In this episode, Paul reflects on a powerful blog post by Seth Godin about pricing—and why most makers get it wrong. Instead of treating pricing as a simple equation based on cost, Paul unpacks the idea that pricing is deeply tied to perception, storytelling, and the value customers believe they’re receiving. Drawing from his own experiences at Philadelphia Table Company, Paul explores how underpricing often stems from a weak narrative—n...
More episodes of The Handcrafted Podcast: The Business of making things
- The 5 Traits of a Great Business (And How Makers Can Apply Them)
- Your Style Is the Moat: How Makers Build Work That Can’t Be Compared
- What Interior Designers Actually Value: Survey Insights That Could Change Your Marketing Strategy
- Why Clients Don’t Choose You: The “Why Not?” Exercise That Can Transform Your Business
- Office Hours: Pricing Fear, Better Clients, and Breaking Out of the Shop
- The Pricing Blind Spot: Reading the Client’s Hand
Explore listener stats, chart rankings, contacts and more on the The Handcrafted Podcast: The Business of making things podcast page.