Why Clients Don’t Choose You: The “Why Not?” Exercise That Can Transform Your Business
About this episode
Paul explores the question of why clients don't choose certain businesses and how this can lead to significant growth.
Year of growth course. Summary: In this episode, Paul dives into a powerful mindset shift that came from intentionally slowing down and creating space to think. While reflecting during quiet moments with his newborn son, he began exploring a question most business owners never ask deeply enough: not just “Why do customers choose us?” but “Why don’t they?” Using Philadelphia Table Company as a real-world example, Paul breaks down how identifying “why nots” can reveal the biggest growth o...
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