
This episode discusses the implications of soliciting customer feedback and then ignoring it, highlighting a real example from a restaurant.
Send us Fan Mail Asking for customer feedback and then ignoring it is not a neutral act; it tells the customer more about the business than any service failure could on its own. This episode opens with a real example of a high-profile restaurant that solicited specific criticism, replied with a templated response, and confirmed the original concern in the process. It is a pattern more common than most business owners realise, and the commercial cost is significant. Stuart and Mena work throug...
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