About this episode

Stuart and Mena discuss the importance of validating demand before refining products or marketing strategies.

Send us Fan Mail Before you fix your product, your marketing, or your team, Stuart and Mena argue you have to pressure-test something more fundamental: demand. Get it wrong, and everything else simply compounds a weak foundation. The uncomfortable question most owners skip is deceptively simple: what problem are you solving, for whom, stated specifically rather than in flattering generalities? Plenty of clever products are just solutions looking for a problem. The single best test is asking w...

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