AI Changed the Rules of Marketing. Here's How to Play. | Alan Harned of Uptick Marketing
About this episode
Carrie Rollwagen interviews Alan Harned about the impact of AI on marketing and strategies for small business owners.
If your ads aren't performing the way they used to, if you keep hearing about AEO and wondering what it is, or if you have a Google Business Profile you haven't touched in a year, this episode is for you. In this episode of The Localist, Carrie Rollwagen sits down with Alan Harned, Director of Account Services at Uptick Marketing. Alan works with small business owners every day on digital ads, SEO, AEO and analytics. He's honest about what has changed, what still works, and what small business owners can do right now, even without a marketing budget. Alan and Carrie talk about why AI has accelerated changes in marketing analytics, why pausing keywords based on an AI report can actually hurt your campaign, and why platforms need 30 to 60 days to learn what a good lead looks like for your business. They get into hard conversions versus soft conversions, why Google Ads is now prioritizing conversion data more than ever, and how small changes to a website (like adding a schedule button) can turn analytics into a real business insight. The second half of the episode covers small-business AI use cases: how to use ChatGPT and Claude to analyze your own analytics, build an AI advisory…
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- Writing with AI: What Works, What Doesn't and How to Use It | Janna Stevens
- Can You Build the App You've Always Wanted? | Dan Atchison of Tend+
- Is Email the Marketing Hack You've Been Missing? | Luke Richey of Uptick Marketing
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