This Pizza Entrepreneur Uses AI to Level the Playing Field | George Gilliam of Uncle G's Pizza
About this episode
Carrie Rollwagen interviews George Gilliam about using AI and social media to compete as a small pizza business owner.
How do you compete with Domino's when you are running a small pizza shop with two food trucks and a brick and mortar? In this episode of The Localist, Carrie Rollwagen sits down with George Gilliam, owner of Uncle G's Pizza in Birmingham. George is honest about the journey. He has pivoted his business more than once, from food truck to brick and mortar to takeout-only with a commissary kitchen. He has built one of the most engaged social media presences of any small business in Birmingham. And he has been openly using AI to give himself back the time he needs to run the business and create good content. George and Carrie talk about why pizza parties for first responders perform better than product shots, why short form video has been a sea change for his business, why the social videos that perform best are the ones he throws together quickly, and how he uses CapCut to build them. They also nerd out on AI: where George uses it for the back end of the business, where he avoids it, why he believes it can level the playing field for small business owners, and why the AI conversation feels risky to even have publicly right now. If you are a small business owner trying to figure out…
More episodes of The Localist with Carrie Rollwagen
- Preserving Birmingham's Past While Building Its Future | David Fleming of REV Birmingham
- AI Changed the Rules of Marketing. Here's How to Play. | Alan Harned of Uptick Marketing
- Writing with AI: What Works, What Doesn't and How to Use It | Janna Stevens
- Can You Build the App You've Always Wanted? | Dan Atchison of Tend+
- Is Email the Marketing Hack You've Been Missing? | Luke Richey of Uptick Marketing
Explore listener stats, chart rankings, contacts and more on the The Localist with Carrie Rollwagen podcast page.