Is Email the Marketing Hack You've Been Missing? | Luke Richey of Uptick Marketing
About this episode
Carrie Rollwagen and Luke Richey discuss the importance of email marketing for small businesses and how to effectively utilize newsletters.
Email is one of the cheapest and most direct ways to talk to your customers. So why are so many small business owners still ignoring it? In this episode of The Localist, Carrie Rollwagen sits down with Luke Richey, Director of Content Marketing at Uptick Marketing. Luke and Carrie are both writers, and they both know that good writing can sell services in a way most other marketing simply cannot. They take a deep dive into newsletter email marketing, what it really does for a small business, and why most owners are sleeping on it. Luke and Carrie talk about why newsletters build loyalty better than social media, why your email list is yours in a way your Instagram followers will never be, whether to send from a person or a brand, how to find your voice, why your subject line is the most important sentence you will write, when to use Substack and when not to, what to do with 25 subscribers, and how to keep going when people unsubscribe. If you have a small business and you have been wondering if email marketing is worth it, this episode is a clear and honest guide to getting started. Watch the Full Episode on YouTube…
More episodes of The Localist with Carrie Rollwagen
- Preserving Birmingham's Past While Building Its Future | David Fleming of REV Birmingham
- AI Changed the Rules of Marketing. Here's How to Play. | Alan Harned of Uptick Marketing
- This Pizza Entrepreneur Uses AI to Level the Playing Field | George Gilliam of Uncle G's Pizza
- Writing with AI: What Works, What Doesn't and How to Use It | Janna Stevens
- Can You Build the App You've Always Wanted? | Dan Atchison of Tend+
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