Writing with AI: What Works, What Doesn't and How to Use It | Janna Stevens
About this episode
Janna Stevens discusses the effective use of AI in writing for small businesses, highlighting its strengths and weaknesses.
AI can give you words. But it can't give you judgment. This episode is a live recording from Localist Lab, the free monthly marketing event series for small business owners in Birmingham. Janna Stevens, Communications Director at Infomedia, takes the stage to walk a live audience through writing with AI. Janna is a career writer. She has spent years honing grammar, voice and style. She talks about what AI is actually good at, where it falls short, and how to use it without losing your voice. Janna covers where AI helps: beating blank page paralysis, drafting structured writing, repurposing content, editing for length, grammar checks, document summarization, research and brainstorming. She also covers where it falls short: average output, flattening your voice, not knowing your audience, sameness across the internet, and the iteration loop that often takes longer than just writing it yourself. Then she shares practical tips for getting better AI output, including building richer prompts, asking AI to critique instead of create, and deleting the first paragraph almost every time. If you've been wondering how to use AI for your small business writing without sounding like everyone…
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