About this episode

Trey Ferro discusses the challenges of marketing pet insurance and the importance of personalization and effective CTAs.

Have a dog? If you’re a Millennial or Gen Z, there’s a good chance you’re already owning your first pet. But do you have pet insurance? According to statistics, you probably don’t. This episode’s guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind. But how do you market such a “complicated” product? The answer is personalization. And, just how important is a good CTA? Trey reveals the double digit number difference between a good CTA and a bad one. If you’re a Marketer who wants to learn more about Marketing tougher and more unique products, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Trey: LinkedIn: https://www.linkedin.com/in/trey-ferro-320240141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing…

People in this episode

Host: Daniel Murray

Guest: Trey Ferro

Topics covered

• pet insurance
• marketing
• personalization
• Millennials
• Gen Z
• call to action

Keywords

• pet insurance
• marketing complicated products
• personalization
• call to action
• Millennials
• Gen Z

Sponsors

Wrike

Mentioned in this episode

Organizations: Wag!, Spot Pet insurance, Workweek

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